Hi, I’m Natasha.
In my mind, there is no box; no limit.
UX & UI, research and design. A generalist, in a leader’s shoes.
I like to lead teams to be their best. I also like to challenge products to be their best.
Portfolio
Project Summary: Soul Sync Mental Wellness and Journaling App OverviewSoul Sync is a mental wellness app designed to foster emotional resilience and mindfulness through guided journaling, mood tracking, and meditation. Developed as a holistic tool for self-care, Soul Sync leverages AI insights and data from wearable devices to deliver personalized mental wellness experiences. With a clean, calming aesthetic, the app […]
Uberall is a SAAS local SEO tool aimed at mid-market to Enterprise businesses to manage their listings across many directories such as Google, Facebook, Yelp & more, as well as manage their messages, social media and reviews. TL;DR: Leadership & Team Development: Strategic Initiatives: User-Centered Design & Research: Collaboration & Cross-Functional Engagement: Key Project Highlights: These efforts significantly advanced UX […]
Aequilibrium is a consultant firm based in Vancouver BC. Most of my work was on client’s contracts in the financial industry, which I cannot share here as I signed NDA’s. The work involved: Over 6 months, we revamped their business offering, their website as well as their skills matrix. I also was heavily involved in strategic meetings, went to conferences […]
AgileVR™ is a scalable, SaaS cloud-based enterprise productivity tool built for project management teams who work in virtual reality and the Metaverse. AgileVR™ promotes agile project management and practice in immersive virtual reality work environments. Our first productivity application integration is with industry-leading Jira Software. Jira integration means that teams accustomed to working with Jira will not have to learn […]
Smart Parking Apps is an end-to-end parking management software. The app includes a wide variety of users with different needs; from those needing to park their cars, to property managers to parking enforcement teams & more. A few of the tools we created were: a self managed waiting list, a pocket License Plate Recognition system (the first of its kind), […]
Smart Building Apps is an end-to-end property management software. The app includes a wide variety of users with different needs; from residents (both renters and owners), to property managers to parking enforcement teams & more. A few of the tools we created were: amenity bookings with COVID 19 protocols, a wide variety of requests from residents, managers and vendors, storage […]
Skills & Methods
User-Centered Design
Team Leadership
With my management expertise, I effectively lead cross-functional teams, fostering collaboration and communication to deliver projects on time and within budget.
Problem Solving
I leverage my strategic planning and business acumen to identify challenges & opportunities, delivering innovative solutions with my team that align with business goals and enhance efficiency.
Data-Driven Design
By analyzing user data and feedback, we can continuously iterate and refine designs, ensuring that every decision made is backed by solid insights & analytics.
Recent Articles
Product-Led Growth from a UX Lens
In recent years, a paradigm shift in the world of business has taken place, emphasizing a strategy known as Product-Led Growth (PLG).…
UX & Appealing to Users Emotions
User experience (UX) design is all about creating products and services that are not only easy to use but also make users…
Modernizing a Design System: A Roadmap…
In an era where digital platforms are evolving at an unprecedented pace, the need for modern, flexible, and cohesive design systems has…