Hi, I’m Natasha. 

In my mind, there is no box; no limit. 

UX & UI, research and design. A generalist, in a leader’s shoes.

I like to lead teams to be their best. I also like to challenge products to be their best.

Portfolio

Soul Sync – Mobile App – Personal Project 2024

Uberall: Director of UI/UX

Aequilibrium: UX/UI & Design Lead

AgileVR: Head of UX/UI & Design

Smart Parking Apps: VP/PM/UX

Smart Building Apps: PM/UX

Skills & Methods

User-Centered Design

I prioritize understanding user needs, behaviors, and pain points to create intuitive and meaningful user experiences.I use comprehensive research and empathy to design solutions that resonate deeply with users.

Team Leadership

With my management expertise, I effectively lead cross-functional teams, fostering collaboration and communication to deliver projects on time and within budget.

Problem Solving

I leverage my strategic planning and business acumen to identify challenges & opportunities, delivering innovative solutions with my team that align with business goals and enhance efficiency.

Data-Driven Design

By analyzing user data and feedback, we can continuously iterate and refine designs, ensuring that every decision made is backed by solid insights & analytics.

Recent Articles

Product-Led Growth from a UX Lens

Product-Led Growth from a UX Lens

In recent years, a paradigm shift in the world of business has taken place, emphasizing a strategy known as Product-Led Growth (PLG).…

UX & Appealing to Users Emotions

UX & Appealing to Users Emotions

User experience (UX) design is all about creating products and services that are not only easy to use but also make users…

Modernizing a Design System: A Roadmap for the Future

Modernizing a Design System: A Roadmap…

In an era where digital platforms are evolving at an unprecedented pace, the need for modern, flexible, and cohesive design systems has…