Hi, I’m Natasha.
In my mind, there is no box; no limit.
Entrepreneur. UX & UI, research and design. A generalist, in a leader’s shoes.
I like to lead peopls to be their best. I also like to challenge products to be their best.
UX & Design Portfolio
Soul Sync – Mobile App
Project Summary: Soul Sync Mental Wellness and Journaling App OverviewSoul Sync is a mental wellness…
Uberall: Director of UI/UX
Uberall is a SAAS local SEO tool aimed at mid-market to Enterprise businesses to manage…
Aequilibrium: UX/UI & Design Lead
Aequilibrium is a consultant firm based in Vancouver BC. Most of my work was on…
AgileVR: Head of UX/UI & Design
AgileVR™ is a scalable, SaaS cloud-based enterprise productivity tool built for project management teams who…
Smart Parking Apps: VP/PM/UX
Smart Parking Apps is an end-to-end parking management software. The app includes a wide variety…
Smart Building Apps: PM/UX
Smart Building Apps is an end-to-end property management software. The app includes a wide variety…
Skills & Methods
User-Centered Design
Team Leadership
With my management expertise, I effectively lead cross-functional teams, fostering collaboration and communication to deliver projects on time and within budget.
Problem Solving
I leverage my strategic planning and business acumen to identify challenges & opportunities, delivering innovative solutions with my team that align with business goals and enhance efficiency.
Data-Driven Design
By analyzing user data and feedback, we can continuously iterate and refine designs, ensuring that every decision made is backed by solid insights & analytics.
Recent Articles
Product-Led Growth from a UX Lens
In recent years, a paradigm shift in the world of business has taken place, emphasizing a strategy known as Product-Led Growth (PLG).…
UX & Appealing to Users Emotions
User experience (UX) design is all about creating products and services that are not only easy to use but also make users…
Modernizing a Design System: A Roadmap…
In an era where digital platforms are evolving at an unprecedented pace, the need for modern, flexible, and cohesive design systems has…